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January 2010 Have You Herd… … According to the National Dairy Council (NDC), the new Fuel Up to Play 60 program, which incorporates both good nutrition and physical activity, is helping kids develop better lifelong habits. Read more here. … Skirt steak is an inherently less tender beef cut that needs a little help from a tenderizing marinade. Look for naturally acidic ingredients, such as orange juice, wine or vinegar. … Crowding steaks during skillet cooking will impede browning and create unwanted steaming. Watch For New Ads Starting this month, leading trade media publications such as BEEF, Beef Today and Dairy Herd Management will feature new producer communications ads with the theme “Producers can’t be everywhere, my beef checkoff can.” Watch for testimonials from O.D. Cope (beef producer) – Missouri, Dan Javor (veal producer) – Michigan, and Ken Nobis (dairy producer) – Michigan. Tell Your Story The Dairy Producer Communications Forum and lunch will be held Jan. 28 during the Cattle Industry Convention. This year, dairy producers and state beef council executives will be asked to put on their thinking caps as CBB producer communications Trade Media Manager Melissa Slagle and Dairy Management Inc. Vice President of Producer Relations Stan Erwine will lead them through an interactive working session designed with the future of dairy beef operations in mind. It is more important than ever before for producers to establish positive relationships with the community. With that in mind, this session will introduce attendees to some new skills and provide them with a number of tools to help communicate about their operation, including the beef checkoff-funded MBA program and dairy-checkoff “Telling Your Story” program. For more information, email Melissa Slagle. Training Costco Staff A seminar was recently held with Costco staff in Mexico to instruct them to be better advocates of U.S. beef. The seminar trained nearly 40 Costco meat buyers and wholesale managers so that they could answer consumers’ questions about U.S. beef nutrition and the necessity for meat in a balanced diet. Mexico is the largest export market for U.S. beef. Read more about Mexico. Beef And Dairy Partnership For the third consecutive year, the checkoff-funded Beef Quality Assurance (BQA) program is partnering with the Dairy Calf and Heifer Association (DCHA) to promote beef quality assurance to growers of dairy bull and heifer calves. The partnership helps extend the BQA message into this often hard-to-reach segment of the cattle industry. In addition, it allows the BQA program to access some of the most progressive players in this segment of the industry and to help develop targeted BQA best-management practices for calf growers. For more information about BQA, visit http://www.bqa.org. Reminder: MyBeefCheckoff Blog Later this month, be sure to follow the latest Cattle Industry Convention updates via the MyBeefCheckoff meeting blog. We will bring you information from the meeting, including live interviews, presentations and much more. Don’t worry – if you can’t attend, you can still get the virtual recaps! Producers Telling Their Story Through checkoff-funded programs like the Masters of Beef Advocacy and Food Fight, producers have been encouraged to share their stories whether it be eat a local meeting, in the grocery store or on the Internet. Here’s an exciting blog that will give you insight into life on a dairy farm in upstate New York, written by “… Not your average stay at home mom....what with the tractor bearings and shotgun shells on the kitchen counter and the cow tie chains on the floor in the parlor...oh and cow magnets, the kind you put in their stomach, on the fridge... All opinions are those of the author and do not reflect the opinions of anyone else.” Another great example of producers telling the dairy beef production story and having a little fun while doing it.